For non-members who want to buy SIA's research.

If you are looking for the NPD Sales Data - read below.

The NPD Sales Data will come out monthly - usually around the end of the 2nd week of the month.

The NPD Sales Data is not for sale. You must be either a Premium, Standard, Independent Sales Rep or Retail SIA member to get the research.

Latest Insights and Research for purchase by non-members

  • Participation Study 2019

    SIA's free-to-all-members marguee annual research report, is a comprehensive look at winter sports across the 2018/2019 season by category, geography, age, gender, and more.

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  • The NEW Participation Insights Report

    A new report from SIA. The Participation Insights report is based on 2018 respondents with insights on participation, consumer buying, equipment rental and travel/vacationing behaviors across skiing, snowboarding and nordic.

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  • Participation Study 2018

    Participant count and full demographics including geographic, income, age, gender, education and ethnicity of alpine skiers, snowboarders, Nordic skiers and snowshoers.

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  • SIA Retail Consumer Behavior Study - Winter 2017/2018

    A series of surveys that reveal the journey customers take when purchasing ski and snowboard equipment. General report and reports by brand available.

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Participation Reports

  • Participation Study 2017

    Participant count and full demographics including geographic, income, age, gender, education and ethnicity of alpine skiers, freeskiers, snowboarders, telemark skiers, Nordic skiers and snowshoers.

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  • Participation Study 2016

    Participant count and full demographics including geographic, income, age, gender, education and ethnicity of alpine skiers, freeskiers, snowboarders, telemark skiers, Nordic skiers and snowshoers.

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  • Participation Study 2015

    Participant count and full demographics including geographic, income, age, gender, education and ethnicity of alpine skiers, freeskiers, snowboarders, telemark skiers, Nordic skiers and snowshoers.

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  • Participation Study 2014

    Participant count and full demographics including geographic, income, age, gender, education and ethnicity of alpine skiers, freeskiers, snowboarders, telemark skiers, Nordic skiers and snowshoers.

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Intelligence Reports

  • Snow Sports Market Intelligence Report - 2016

    Comprehensive Report on Sales and Participants including historic trends.

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Consumer-centric Research

  • SIA Retail Consumer Behavior Study - Winter 2017/2018

    A series of surveys that reveal the journey customers take when purchasing ski and snowboard equipment. General report and reports by brand available.

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  • The Snow Sports Consumer Identity Book - 2016

    28 Descriptive and statistical consumer profiles including demographics and psychographics of Downhill Skiers, Snowboarders and Nordic Skiers.

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  • The Consumer Journey Series - Boot Brand Affinity Report - 2016

    A series of surveys that reveal the journey customers take when purchasing ski and snowboard equipment. General report and reports by brand available.

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  • DCIP Discovery Phase Report - 2014

    A history of participation and sales trends over 40 years. This report examines peaks and valleys in participation and sales and examines what drives peaks and downturns in the snow sports market.

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  • DCIP Social Trends Report - 2015

    Description of the hottest social trends (2015) including the sharing economy, festivals, wearable tech and smart devices, farm-to-table and organic and 24/7 connectivity and social media

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  • Gen Y and Snow Sports – Millennials and the Snow Sports Market - 2013

    A full report on Millennials and their impact on snow sports.

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  • Growing the Snow Sports Market Revisited (2011)

    The initial look, prior to the Downhill Consumer Intelligence Project (DCIP) about what successfully grows participation and sales in snow sports.

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Trade Related Research

  • Rental Equipment Survey Report 2016-2017

    Reports on an annual survey of rental operators who answer questions about rental budgets, inventories and various trends in rental equipment, apparel and accessories. Includes names and contact information for rental buyers.

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  • The Qualitative History of Snow Sports Weather and Participation (2015-2006)

    A diary of winter seasons 2006/2007 to present including weather conditions, participant numbers, skier and snowboarder resort visits numbers, resort average days open, and other events that impacted snow sports for the winter.

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Monthly Infographics