This page is for libraries and other organizations that are NOT members, but want to buy SIA's research.

If you are looking for the newly announced NPD Sales Data - read below.

The NPD Sales Data will come out monthly - usually around the 2nd Tuesday of the month. If you are a Retailer or Independent Sales Rep - you won't get these reports unless you do two things - someone from your company must complete the SIA survey each month AND you must have signed up for the free membership (you only sign up once as the membership will be good through May 31, 2019). The NPD Sales Data is not for sale. You must be either a Premium, Standard, Independent Sales Rep or Retail SIA member to get the research. Note the requirement that Reps and Retailers must complete the survey each month (we will email it to the person who responded to the survey). The first report will be available around Nov 13. Stoked that so many are interested! 

Latest Insights and Research for purchase by non-members

  • Participation Study 2017

    Participant count and full demographics including geographic, income, age, gender, education and ethnicity of alpine skiers, freeskiers, snowboarders, telemark skiers, Nordic skiers and snowshoers.

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  • SIA Retail Consumer Behavior Study - Winter 2017/2018

    A series of surveys that reveal the journey customers take when purchasing ski and snowboard equipment. General report and reports by brand available.

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Participation Reports

  • Participation Study 2017

    Participant count and full demographics including geographic, income, age, gender, education and ethnicity of alpine skiers, freeskiers, snowboarders, telemark skiers, Nordic skiers and snowshoers.

    Read more...

  • Participation Study 2016

    Participant count and full demographics including geographic, income, age, gender, education and ethnicity of alpine skiers, freeskiers, snowboarders, telemark skiers, Nordic skiers and snowshoers.

    Read more...

  • Participation Study 2015

    Participant count and full demographics including geographic, income, age, gender, education and ethnicity of alpine skiers, freeskiers, snowboarders, telemark skiers, Nordic skiers and snowshoers.

    Read more...

  • Participation Study 2014

    Participant count and full demographics including geographic, income, age, gender, education and ethnicity of alpine skiers, freeskiers, snowboarders, telemark skiers, Nordic skiers and snowshoers.

    Read more...

Intelligence Reports

  • Snow Sports Market Intelligence Report - 2016

    Comprehensive Report on Sales and Participants including historic trends.

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Consumer-centric Research

  • SIA Retail Consumer Behavior Study - Winter 2017/2018

    A series of surveys that reveal the journey customers take when purchasing ski and snowboard equipment. General report and reports by brand available.

    Read more...

  • The Snow Sports Consumer Identity Book - 2016

    28 Descriptive and statistical consumer profiles including demographics and psychographics of Downhill Skiers, Snowboarders and Nordic Skiers.

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  • The Consumer Journey Series - Boot Brand Affinity Report - 2016

    A series of surveys that reveal the journey customers take when purchasing ski and snowboard equipment. General report and reports by brand available.

    Read more...

  • DCIP Discovery Phase Report - 2014

    A history of participation and sales trends over 40 years. This report examines peaks and valleys in participation and sales and examines what drives peaks and downturns in the snow sports market.

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  • DCIP Social Trends Report - 2015

    Description of the hottest social trends (2015) including the sharing economy, festivals, wearable tech and smart devices, farm-to-table and organic and 24/7 connectivity and social media

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  • Gen Y and Snow Sports – Millennials and the Snow Sports Market - 2013

    A full report on Millennials and their impact on snow sports.

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  • Growing the Snow Sports Market Revisited (2011)

    The initial look, prior to the Downhill Consumer Intelligence Project (DCIP) about what successfully grows participation and sales in snow sports.

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Trade Related Research

  • Rental Equipment Survey Report 2016-2017

    Reports on an annual survey of rental operators who answer questions about rental budgets, inventories and various trends in rental equipment, apparel and accessories. Includes names and contact information for rental buyers.

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  • The Qualitative History of Snow Sports Weather and Participation (2015-2006)

    A diary of winter seasons 2006/2007 to present including weather conditions, participant numbers, skier and snowboarder resort visits numbers, resort average days open, and other events that impacted snow sports for the winter.

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Monthly Infographics